Success. Wealth. Freedom. Love. Relationships. Health. Happiness. Fulfilment.

WHAT IF YOU CAN HAVE IT ALL?
You've achieved a lot. Yet you know there is more you want — from your business, your relationships and your life.
A business that grows without depending on your constant presence. Greater wealth — and the time and freedom to enjoy it. The clarity to navigate complex decisions and the confidence to act boldly when the stakes are high.
Relationships where you feel understood, beyond your role and achievements. The energy, clarity and purpose to feel as invested in your life as you are in your business.
Perhaps you're navigating a turning point. Pursuing a greater ambition. Or discovering that the success you've built no longer gives you everything you want.
What if greater success didn't have to come at the expense of your freedom, relationships or fulfilment?
You need to recognise what is holding you back, get clear on what you truly want — and make the decisions that move you towards it.
Define success on your terms. Build the business — and the life — that reflect it.

YOU DEFINE SUCCESS. I'LL HELP YOU MOVE TOWARDS IT.

YOUR CHALLENGES. YOUR AMBITIONS. YOUR BREAKTHROUGH.
BUSINESS & WEALTHMove beyond your current success. Navigate complex partnerships, clarify your direction and pursue greater financial ambitions. Refine your strategy, make confident decisions and create new opportunities for growth and wealth.
LEADERSHIP & PERFORMANCEBecome the leader your ambitions require. Lead with clarity, navigate difficult conversations and build a team you can trust. Strengthen your influence, elevate performance and create more space for strategic leadership.
MINDSET & PERSONAL POWERExpand what you believe is possible for yourself. Recognise the patterns that limit your decisions and ambitions. Develop self-trust, act with conviction and turn your unique qualities — even perceived imperfections — into strengths.
LIFE & FULFILMENTCreate a life that feels as extraordinary as it looks. Explore what you truly want beyond achievement. Deepen your relationships, redefine your priorities and shape your next chapter around who you are and what matters most.

I'VE BUILT SUCCESS. I'VE FACED LOSS. I'VE LEARNED TO SEE BEYOND WHAT IS. INTO WHAT COULD BE.

I'm Yuri Primush.

I began my entrepreneurial journey at 20, co-building a leading fintech business that grew to hundreds of millions in annual turnover, became a major player in its market and brought together more than 100 people. I've experienced the ambition, responsibility and freedom of building at scale — and the profound transformation that comes from losing what you've created and redefining success on your own terms.
My perspective goes beyond business strategy. I believe extraordinary results begin with understanding human nature — our consciousness, motivations, beliefs and the potential we have yet to discover. Empathic and intuitive leadership is at the heart of how I see people. I connect what others often see separately: human behaviour, relationships, business, strategy and the bigger picture. I look beyond limitations to recognise possibilities, strengths and opportunities that may otherwise remain unseen.
Today, I bring together entrepreneurial experience, strategic vision, deep human understanding and professional coaching to help ambitious people transform the way they think, lead and live — and create extraordinary results.

ENTREPRENEUR SINCE 20 · 100+ PEOPLE LED · FINTECH CO-FOUNDER · MBA · 1,000+ HOURS ADVISORY & COACHING · STARTUP & INVESTMENT ECOSYSTEM · INTERNATIONAL SPEAKER

For founders & leaders

For businesses & leadership teams

THE PERSPECTIVE SESSION

See beyond the challenge. Discover your next move.
FOR: An important decision, new opportunity, personal challenge or feeling stuck.
FOCUS: Business, career, relationships, mindset or life direction.
YOUR OUTCOMES
Clarity on what truly matters.New perspectives and opportunities.Confidence in your next decision.Clear, actionable next steps.
90 MINUTES · PRIVATE 1:1

BOOK A CALL

PRIVATE EXECUTIVE ADVISORY

Transform your thinking. Transform your results. Transform your life.
FOR: Ambitious individuals ready for greater success, wealth, freedom and fulfilment.
FOCUS: Business growth, leadership, mindset, personal limitations, relationships and life.
YOUR OUTCOMES
Break through limiting beliefs and patterns.Unlock greater confidence and personal power.Build success, wealth and freedom on your terms.Create meaningful change across business and life.
ONGOING · PRIVATE 1:1 · PERSONALISED

BOOK A CALL

STRATEGIC ADVISORY PROJECT

See beyond limitations. Unlock business growth.
FOR: Founders building, scaling, transforming or launching a business.
FOCUS: Growth barriers, profitability, strategy, partnerships and new opportunities.
YOUR OUTCOMES
Fresh strategic perspective and clearer business vision.Identify untapped growth and revenue opportunities.Improve profitability and business efficiency.Make stronger strategic decisions.Build an actionable strategy with measurable goals.
TAILORED · BUSINESS STRATEGY

BOOK A CALL

PERFORMANCE & ALIGNMENT

Unlock your team's potential. Elevate performance.
FOR: Founders and leaders building high-performing teams and organisations.
FOCUS: Leadership, communication, trust, alignment, accountability and execution.
YOUR OUTCOMES
Stronger leadership and team engagement.Clearer priorities and accountability.Better collaboration and faster decisions.Higher productivity and business performance.
TAILORED · LEADERSHIP & TEAMS

BOOK A CALL

Viktor Kyrychenko

Chief Transformation Officer at EVO

Yvetta Delikatna

Strategic consultant and a co-founder Ecomm

Pranjul Shah

Responsible for the University of Luxembourg Incubator, Inventor, and Entrepreneur

Diana Caputo

Venture Mentoring Service Manager at University of Luxembourg Incubator

Georgios Georgiadis

Strategist │Tech Entrepreneur │Doer

My approachEXTRAORDINARY RESULTS BEGIN WHEN YOU SEE BEYOND THE OBVIOUS.I look at the person and the bigger picture — how beliefs, behaviours, relationships, decisions and systems shape the results we create in business and life.

I HELP YOU SEE THE PATTERNUncover the real issue, hidden limitations and opportunities others may overlook.

I HELP YOU CONNECT THE DOTSUnderstand how your mindset, ambitions, relationships, business and decisions influence one another.

I HELP YOU CHALLENGE THE OBVIOUSQuestion assumptions, break through limiting beliefs and discover possibilities beyond your current perspective.

I HELP YOU FIND THE BEST WAY FORWARDTurn new perspectives into clear strategies, confident decisions and meaningful action.

I HELP YOU CREATE LASTING CHANGETransform how you think, act and lead — unlocking greater potential and extraordinary results.

Book a private call

Find the right program

Begin your transformation

IN DEVELOPMENT

U̶N̶PRFCT FOUNDATION

U̶N̶PRFCT FOUNDATION
PHILANTHROPIC ENTREPRENEURSHIP · IMPACT
Exploring a new model of philanthropy — where entrepreneurship, investment and creativity turn ambitious ideas into sustainable solutions for people and the planet.
SOCIAL IMPACT · ENVIRONMENT · ENTREPRENEURSHIP

IN PROGRESS

U̶N̶PRFCT CONVERSATIONS

PEOPLE · IDEAS · THE WORLD WE CREATE
Conversations with founders, thinkers, creators and people who see the world differently.
IDENTITY · LEADERSHIP · MONEY · POWER · RELATIONSHIPS · BUSINESS · SOCIETY · CULTURE · THE FUTURE
Not interviews about success — conversations about the ideas, choices and contradictions shaping who we are and the world we're creating.
Send requests moc.hsumirp%40emoclew

IN DEVELOPMENT

PRFCT.SPACE

ARCHITECTURE · REAL ESTATE · INVESTMENT
An architecture and real estate venture creating distinctive spaces where strong design meets investment potential.From private residences and interiors to new real estate concepts and investment projects.
FEATURED IN DEZEEN · ARCHDAILY · ARCHITECTURAL DIGEST · DESIGN MILK · YATZER · LEIBAL

Get to Know Luxembourg-Based Business Coach

Silicon Luxembourg

Who do you work with?
I work with founders, CEOs, entrepreneurs, investors and leadership teams.My clients are people building, leading, investing or navigating meaningful change — in their businesses, projects or their own lives.
What makes your approach different?
I combine entrepreneurial experience, strategic thinking, professional coaching, mentoring and deep personal exploration. We work with both the challenge and the person behind it.
Is this coaching, consulting or advising?
Depending on your needs, I use coaching, strategic perspectives, practical tools, personal and business experience to help you move forward.
What can we work on?
Business or personal. Often, the two are connected.
Growth. Profitability. Strategy. A new venture. Capital. People. Partnerships. Identity. A major transition. A difficult decision. A new direction.
We can work on a specific business challenge or step back and look at the bigger question of what you're trying to create — and how to get there.
How many clients do you work with?
I work with a limited number of private clients at a time.
This allows me to stay personally involved, go deep into each situation and give every engagement the level of attention it deserves.
What results can I expect?
We work towards goals that matter to you — from stronger decisions and business direction to greater confidence, leadership effectiveness and personal fulfilment. Specific outcomes depend on your situation and actions.
How do we start?
We start with a private 30-minute call.
We use the time to meet, understand what you want to achieve, explore the situation and determine where I can add the most value.
This is a working session, not a sales call.

30 MINUTES · €100
Which program is right for me?
You don't need to decide before we speak.

During our first call, we'll determine which format would create the most value — from a focused Perspective Session to ongoing Private Executive Advisory or a tailored engagement for your business or leadership team.
What happens after the first call?
From there, we decide on the most effective way to work together.

The format is shaped around what you want to achieve — whether that means one focused session, ongoing private advisory or a defined engagement around your business, project or leadership team.
Is our work confidential?
Yes. Absolutely.

Our conversations and all client work remain confidential. An NDA can be signed when required.
Do you work internationally?
Yes.

I work with clients internationally, online and in person when relevant.

Book a private call

Address

Luxembourg

Hours

Mon-Fri 10:00 AM- 7 PM

Contacts

moc.hsumirp%40emoclew

Yuri Primush.PRIVATE LIFE & BUSINESS STRATEGIST

SEE BEYOND.

I'VE BUILT SUCCESS. I'VE FACED LOSS. I'VE LEARNED TO SEE BEYOND WHAT IS. INTO WHAT COULD BE.

Partners

My approachEXTRAORDINARY RESULTS BEGIN WHEN YOU SEE BEYOND THE OBVIOUS.I look at the person and the bigger picture — how beliefs, behaviours, relationships, decisions and systems shape the results we create in business and life.

How to start

I work with founders, CEOs, entrepreneurs, investors and leadership teams.My clients are people building, leading, investing or navigating meaningful change — in their businesses, projects or their own lives.

I combine entrepreneurial experience, strategic thinking, professional coaching, mentoring and deep personal exploration. We work with both the challenge and the person behind it.

Depending on your needs, I use coaching, strategic perspectives, practical tools, personal and business experience to help you move forward.

How many clients do you work with?

I work with a limited number of private clients at a time.
This allows me to stay personally involved, go deep into each situation and give every engagement the level of attention it deserves.

What results can I expect?

We work towards goals that matter to you — from stronger decisions and business direction to greater confidence, leadership effectiveness and personal fulfilment. Specific outcomes depend on your situation and actions.

How do we start?

We start with a private 30-minute call.
We use the time to meet, understand what you want to achieve, explore the situation and determine where I can add the most value.
This is a working session, not a sales call.

30 MINUTES · €100

Which program is right for me?

You don't need to decide before we speak.

During our first call, we'll determine which format would create the most value — from a focused Perspective Session to ongoing Private Executive Advisory or a tailored engagement for your business or leadership team.

What happens after the first call?

From there, we decide on the most effective way to work together.

The format is shaped around what you want to achieve — whether that means one focused session, ongoing private advisory or a defined engagement around your business, project or leadership team.

Is our work confidential?

Yes. Absolutely.

Our conversations and all client work remain confidential. An NDA can be signed when required.

Do you work internationally?

Yes.

I work with clients internationally, online and in person when relevant.

I'VE BUILT SUCCESS. I'VE FACED LOSS. I'VE LEARNED TO SEE BEYOND WHAT IS. INTO WHAT COULD BE.

My approachEXTRAORDINARY RESULTS BEGIN WHEN YOU SEE BEYOND THE OBVIOUS.I look at the person and the bigger picture — how beliefs, behaviours, relationships, decisions and systems shape the results we create in business and life.

I work with founders, CEOs, entrepreneurs, investors and leadership teams.My clients are people building, leading, investing or navigating meaningful change — in their businesses, projects or their own lives.

I combine entrepreneurial experience, strategic thinking, professional coaching, mentoring and deep personal exploration. We work with both the challenge and the person behind it.

Depending on your needs, I use coaching, strategic perspectives, practical tools, personal and business experience to help you move forward.

How many clients do you work with?

I work with a limited number of private clients at a time.This allows me to stay personally involved, go deep into each situation and give every engagement the level of attention it deserves.

What results can I expect?

We work towards goals that matter to you — from stronger decisions and business direction to greater confidence, leadership effectiveness and personal fulfilment. Specific outcomes depend on your situation and actions.

How do we start?

We start with a private 30-minute call.We use the time to meet, understand what you want to achieve, explore the situation and determine where I can add the most value.This is a working session, not a sales call.30 MINUTES · €100

Which program is right for me?

You don't need to decide before we speak.During our first call, we'll determine which format would create the most value — from a focused Perspective Session to ongoing Private Executive Advisory or a tailored engagement for your business or leadership team.

What happens after the first call?

From there, we decide on the most effective way to work together.The format is shaped around what you want to achieve — whether that means one focused session, ongoing private advisory or a defined engagement around your business, project or leadership team.

Is our work confidential?

Yes. Absolutely.Our conversations and all client work remain confidential. An NDA can be signed when required.

Do you work internationally?

Yes.I work with clients internationally, online and in person when relevant.

I work with a limited number of private clients at a time.
This allows me to stay personally involved, go deep into each situation and give every engagement the level of attention it deserves.

We start with a private 30-minute call.
We use the time to meet, understand what you want to achieve, explore the situation and determine where I can add the most value.
This is a working session, not a sales call.

30 MINUTES · €100

You don't need to decide before we speak.

During our first call, we'll determine which format would create the most value — from a focused Perspective Session to ongoing Private Executive Advisory or a tailored engagement for your business or leadership team.

From there, we decide on the most effective way to work together.

The format is shaped around what you want to achieve — whether that means one focused session, ongoing private advisory or a defined engagement around your business, project or leadership team.

Yes. Absolutely.

Our conversations and all client work remain confidential. An NDA can be signed when required.

Yes.

I work with clients internationally, online and in person when relevant.